Our services covers a wide spectrum of areas. Click the titles to view detail descriptions.
1. Content Marketing
Variety of media have proliferated in the last 10 years – blogs, videos, white papers, infographics, e-books, webinars, presentations, social media posts and others– the challenge today is to prioritize and to ensure message consistency across the various types of media. ContentWerkz will approach your content marketing objectives strategically, helping you crystalise your goals and core messaging and then selecting the appropriate media to help you reach your target audiences. We also adapt the messaging to suit the media type.
2. Themes & Concepts
Marketing success often hinges on the creative strength of your theme or concept. While we are always willing to break traditional stereotypes, we also focus on your positioning and whether the messaging and its presentation will appeal to your target audiences. Ultimately the aim of all creative content is to earn the loyalty of your customers, through refreshing ideas, themes and concepts.
We have a strong research background. Our commissioned team of writers are each a specialist in one or two sectors – technology, finance, retail, entertainment, business-to-business, education and others. We invest the time to learn our subject matter through comprehensive research, and understand competitive positioning before articulating our clients’ own unique value propositions.
We work with handpicked designers and design agencies with whom we have trusted relationships. As project managers, we are intricately involved in the creative process, and work hand-in-hand with designers to ensure that the output is creative, visually impactful, and effective in conveying key messages.
We believe that messaging is core to content execution. All messaging is hinged to our clients’ broader strategy and mission and aimed at achieving their business objectives. We are experienced in the development of messages at a strategic worldwide level, as well as for important, major announcements.
As part of our holistic project management services, we will oversee and handle every aspect of it. We are familiar with entire production process – both in the online domain as well as with print collaterals. Once handed a project, we will take ownership of it, select the most appropriate vendors where that is necessary, and deliver a high quality product.
7. Social Media Marketing
We will work with you to develop an effective social media strategy, designed to help you gain traction with key influencers and to facilitate word-of-mouth marketing. We will be highly focused on creating persuasive content that adds value to conversations and which helps you to build your brand in the social space.
8. Electronic Data Marketing
We create electronic data marketing copy that is benefits driven and focused on the needs of the target market, coupled with clever, creative designs. We prioritize on ensuring that subject headers and copy in general are not overly product-focused but appealing at a personal level.